Practical thinking on AI, automation and search, written for business leaders rather than engineers.
What helps AI assistants understand your content, and what does not.
7 min read
Volume, repetition and clear rules matter more than how impressive the technology sounds.
5 min read
Short, specific and tied to real tasks beats long and theoretical every time.
6 min read
Start from the question a manager needs answered on Monday morning, then work backwards.
Too many fields, unclear next steps and no reassurance are the usual culprits.
4 min read
What agents can do reliably today, where they still need supervision, and how to tell the difference.
A practical way to track whether AI assistants mention your business, and whether they get it right.