If buyers ask AI assistants about your field, you need to know whether your business appears in the answers, and whether what they say is right. Here is a simple, repeatable way to find out.
Build your question set
List the questions buyers ask before they choose a provider like you: comparisons, how-to questions and requests for recommendations. Draw on real sources, such as your Search Console data and sales conversations.
Check the main assistants regularly
Ask each question in the assistants your buyers use, such as ChatGPT, Gemini, Copilot and Perplexity. Record whether your business is mentioned, how it is described and which sources are cited. Answers vary between sessions, so repeat each check more than once.
Score accuracy, not just presence
Being mentioned with the wrong services, prices or locations can do more harm than not being mentioned at all. Note every inaccuracy and trace it back to its likely source.
A wrong answer about your business is a problem you can usually fix at the source.
Track it over time
Run the same checks every month. Look for trends rather than single results, and compare them with your usual search metrics such as impressions and organic traffic.
Act on what you find
Fix inaccurate or missing information on your own site first, keep your details consistent across profiles and directories, and publish clear answers to the questions where you are absent.
Key takeaways
- Use a fixed set of real buyer questions.
- Measure accuracy as well as mentions.
- Track monthly, and fix your own content first.
Written by the ThinkInstantAI team
Practical guidance on AI, automation and search for business leaders.